HELLO.

Thanks for stopping by! Here’s a little bit about me…

I believe in choosing courage over comfort. Every. Day. I do this not by relying on the answers we already know, but by asking the questions we’ve yet to ask. By caring about customers and the brands they love. And by telling stories that add meaning and value to people's lives.

In a nutshell: I’m a Knowledge-seeker. Truth-finder. Boundary-breaker. Storyteller. Brand Evangelist. And Digital Dork...who would not be the successful writer I am today if it weren't for the invention of spellcheck.

My background: From CPG to Beauty to Automotive to Finance, I’ve successfully taken on billion dollar brands and category misfits across categories and channels. A proven Copywriter + ACD + Strategist + Brand Builder, my agency stomping grounds have been: LANDOR, GREY GROUP, and MRM//MCCANN.

That's all really fancy sounding, I know. But, truth be told, I'm ridiculously un-fancy.

When I'm not working, you can find me walking my dog; attempting to do yoga; and watching British TV shows with the subtitles on 🤓

Give me a jingle and let’s definitely have a few laughs. And maybe a cocktail or two🍸;-)

AREAS OF EXPERTISE:

• Strategic + Conceptual Thinker

• Laser-sharp Storyteller

• Relational Leader

• Writing + Editing + Directing

• 360 CAMPAIGNSs (Video + Display + Mobile + Social + Email)

• Optimized e-Commerce Product Pages

• Keyword Integration for Website

• Website Meta text for SEO

• Optimized Website Copy

• Optimized Article Copy

• Optimized Blog Posts

• Optimized Email Copy

• CRM email Calendars

• Social Strategy

• Product Descriptions + Sell Copy

• Naming + Trademark

• New Product White Paper Concepts

• Brainstorming + Innovation Workshops

• Audience Segmentation + Personas + Empathy Mapping

• UX Content Strategy + Information Architecture

• Content Mapping

• Editorial Calendar Planning

• Experimental

• Offline + InStore